AdWords Consultant in Haifa & Tel Aviv Area for Global Campaigns
Are you losing customers because you aren't using Google AdWords?
Advertising with Google ads is a quick and effective way to start your Internet marketing strategy. Many companies contact us after they have started a campaign and realize that Adwords consultants can optimize the results. Our PPC experts will increase profits and in many cases reduce costs as well.
By changing the ad concept and landing page we increased traffic and CTR by about 250%
Our location in Haifa and Tel Aviv areas in Israel provides our experts with a unique advantage when optimizing global Google Adwords campaigns. Since Israel is a multicultural country, our team is composed of people from all over the world who have experience in global marketing. Many are native speakers of important European and Asian languages.
AIMS' Adwords qualified professionals continually optimize the Adwords campaign:
- A/B ad tests are continually evaluated and optimized
- Landing pages are tested
- State-of-the-art web analytics methods are employed to find additional opportunities to optimize
- Non effective ads and keywords are eliminated
Click the ad to make it bigger: Web analytics vendor features our success in reducing PPC spend in their ads
Google Adwords
Research shows that twice as many people click on Natural Search Results than Google Ads. Research conducted by our Adwords consultants show that with B2B High Tech companies this ratio many times increases to 3 to 1. So why use Google Adwords?
- Results from Google Ad campaigns are immediate. As soon as you set up the campaign, traffic will increase to your site.
- Natural search results are not as reliable. Frequent changes in search engine’s algorithms changes the rankings
- When both SEO and Google ads are used a synergy can develop to increase total clickthroughs.
- You have control over the ad message and can test it frequently
In most cases we recommend that you use both SEO, PPC Ads and continually test the results.
Yahoo Campaigns
Yahoo campaigns can also be very effective, however they have 3 disadvantages:
- Less traffic than Google Ads
- For Hi Tech companies the traffic can be extremely low
- More management overhead. Slower to use (no option to work on campaign off line)
- Less sophisticated geo-targeting. It is impossible to target just New York City or Tel Aviv as can be done with Google Adwords
Despite the disadvantages, Yahoo is worth the effort for many campaigns.
Bing PPC
Bing (formerly MSN/Live) has even less traffic than Yahoo. Here too, you cannot target Haifa, Tel Aviv or any other city. However, they are relatively more important for certain segments such as middle aged women.
Although Google has the most traffic, it doesn't mean that you shouldn't use Yahoo, Bing or Miva. Every Internet Marketing decision should be based on the ROI from that campaign.
*PPC - Pay Per Click. Google AdWords is an example of Pay Per Click advertising. You only pay Google when someone clicks on your ad.
Read our testimonials and see our proven results
