When advertising on the Internet in different countries has many challenges. With Google Adwords one main challenge is to decide what kind of campaign architecture to use and how to keep management costs to a minimum.
However, in many countries Google is not the most important property. The map below shows most visited website by country according to Alexa statistics. These statistics are not super accurate and they may be less accurate in Asia where it shows that Baidu (the Chinese search engine) is more important than Naver in South Korea.
This map can help you build your Global Internet marketing strategy
The map is a good place to start when building your international Internet marketing strategy. Click to enlarge. In any case, the most visited website doesn’t always mean it is a good revenue source for your company. Your own testing will give you the best results as always.
Many people complain when Israeli companies are bought out and relocated to the USA. The employees don’t have a job. Israel won’t enjoy the tax benefits anymore. Etc. etc.
It looks like this argument is having its effect as the last two major buyouts—Waze and Onavo—leave the companies in Israel.
I am not convinced that this is a good thing. When the company is relocated the principals now have a lot of cash to invest and mentor other companies. And the talented employees can enrich other companies or start new ones in Israel. See the video below for an interesting analysis with real data.
Of course, when an Israeli company is sold, an Israeli Internet marketing company probably lost a client. But that is OK. Because from our experience, many companies throughout the world are coming to us to become our clients. Israel’s reputation as a high tech powerhouse is helping all of us.
It has been obvious for a while that Google is steadily closing off keyword information for organic searches. However Adwords still shows the actual search term used by the user.
You can see them by going to the Details tab and clicking on ALL under Search Terms. See the screen shot below.
Clicking on All will show you exact terms searched on
When you are starting a new campaign in Adwords this information is critical. It helps you to add negative keywords which usually increases the CTR. This will help make sure your ads aren’t below the fold or on the 2nd page.
The problem is that when starting a new campaign Google won’t show you this information until a certain threshold of data is accumulated.
At the beginning of a campaign Google doesn’t show actual keywords used.
Google Analytics shows exact search terms used before Google Adwords
In many cases Google Analytics will show you this information before Adwords does. Click on the Adwords menu item, choose your campaign and then click on Matched Searched Queries.
Google Analytics shows exact keywords searched on before they appear in Adwords.
You can now use this keyword information to increase your CTR on Adwords. In addition, you can start with your organic search keyword research right away.
One of the major pitfalls of statistics is the misrepresentation and misinterpretation of the facts.
Getelastic recently republished an infographic from go-gulf.com about Internet usage in the Middle East. When I looked at their source information I saw Egypt was not included.
Fair enough. Egypt is in North Africa. However in the same infographic there are stats about MENA. MENA is the Middle East and North Africa. In these statistics Egypt, Libya, Morroco and other North African countries are included. This is a very different animal.
Mixing up the two kinds of statistics is misleading.
The one good thing about the infographic is that they listed the source material.
So if you want information on Middle Eastern Internet usage I suggest you skip the infographic and go straight to the sources:
The first link breaks up the Middle East by country which I have reprinted below. You can see that Israel and the wealthier oil rich countries have a very high Internet penetration as you might expect. Iraq surprised me with a low web usage of 7% .
Creating a global AdWords campaign that excludes a few countries is something that should be simple to do, but for some reason Google does not allow you to create a campaign and delete a few countries from it. Rather than spend a lot of unnecessary time manually adding each country, we recommend this workaround.
The first step is to get a list of all countries listed by continent copied into Excel. You can access a Batch Countries List for AdWords here. Next, you will need to delete the countries that you want to exclude from the spreadsheet.
List of countries by continent, with the locations that need to be deleted.
Then, you simply need to copy and paste the lists of countries into AdWords Editor using Make Multiple Changes, verify the locations and upload the campaign to AdWords.
This tip can save you hours of time. If you have any suggestion for improving it please leave a comment below.
One of the first things we do when we start working with a new ecommerce client is check out the shopping cart. In general, they are much better today than they were a few years ago. However there is usually lots of room for improvement.
One of the best ways to demonstrated the problems is to do a usability test and show the video to the shopping cart owner and development team. That is usually enough to convince everyone there is a problem.
However now there is a shorter way. If you need to convince people to improve their shopping cart, try showing them this parody of online shopping as if it was done in real life.
There is no doubt that this year’s Panda and Penguin updates have caused significant changes. We found that the best strategy is to understand Google’s goals and how they might implement them in their algorithm.
One major goal is to increase the relevancy of the search results. Incorporating backlinks in their algorithm was their major breakthrough to increase the quality of their search results.
Many of the updates have to do with getting better at downgrading links that are for manipulating the search engine results. However there are also updates that related to the quality of the content on the site. For example, duplicate content is a problem.
Google probably also looks at metrics that signal content quality. Lowering the bounce rate will help in this case.
It is well known that you have to be super careful when making decisions based on web analytics. It is so easy to make web analytics mistakes. Common mistakes such as not having analytics code installed properly are well known. 14 years of analyzing websites has exposed us to many of the possible mistakes.
In order to avoid problems the most important think is to use common sense. If something doesn’t make sense, start digging to find the problem. If you dig deep enough you will most likely find the problem. Of course, in many cases there is no problem and there really is something curious happening on your website. But you still have to make sure the data is true.
I was recently reviewing one of our clients’ web sites and saw a big rise in people who sent in forms. We have a goal which is set to measure all pages that have the word thank in the URL to do this. Our webmaster knows that the thank you pages for contests or sweepstakes do not have the word thank in the URL so they won’t be counted as Conversions.
I was happy to see the rise in conversions but I was skeptical and started digging. Sure enough, I found that the thank you page for a sweepstakes had the work thanksgiving in it because it was a thanksgiving sweepstakes. Since the word thank is in thanksgiving, Google Analytics picked this up as a goal completion.
To avoid this problem in the future we sent out instructions that the word Thanksgiving should not be excluded when setting up Goals. There are always potential pitfalls when analyzing websites so keep your wits about you when analyzing and don’t take anything at face value.
Google Analytics is not providing all the keyword traffic information anymore. The most trafficked keyword now is usually “not provided”. If this segment is not too big the accuracy of the organic keyword report is still reasonable. Especially if we assume the “not provided” segment is more or less distributed among many keywords.
However if we want to track a keyword’s traffic over time we have a problem.
For example we may want to compare keyword traffic for “keyword 1” from this August as compared to last August when “not provided” didn’t exist. It is hard to know how accurate our comparison is.
As time goes on this segment may increase in size which means these kinds of comparisons will always be inaccurate. If this information is important you may need to use an alternative analytics package which provides more complete information
So if you see that traffic for a keyword is trending down compared to last year—don’t panic. Many of the searches may be hidden in the “not provided” segment. However if there is a big difference you may want to go ahead and panic.