My book on Global Multilingual SEO was published on Amazon recently. It is a short, hands on, practical guide based on our 15 years of managing global campaigns.

The main chapters are:

• Should You Market Globally?
• Should You Translate The Entire Website?
• Letting The Search Engines Know What Country You Are
• Targeting For Your Website
• Additional Factors To Consider With Geolocation
• Selected Language/Country Scenarios
• Additional Language Issues
• Localization Issues Not Related To Language
• Interacting With Your Global Customers
• Search Engines With Most Traffic By Country
• Organic Search
• Searching For Research And Spying On Competitors
• Pay Per Click (Ppc)
• Content Management System
• Product Or Service Compatibility/Legality And Other Issues

It is on Amazon here: http://www.amazon.com/dp/B00CCYCO6K
I have a free excerpt here: http://www.aims.co.il/global-seo-book.html

I would be happy to read any comments you may have.

Although Baidu is the dominant search engine in China, Google does have significant traffic. How significant depends on the specific keyword.

Many people in China who look for B2B products or services use Google. Customer to Business searches however are dominated by Baidu. If you are searching for an MP3 download, Baidu is where most people search.

Baidu will probably have more expensive ad costs for you but will bring in more traffic. In many cases their entire first page is paid ads so organic search traffic is more challenging.
Most B2B companies should work with both search engines in order to maximize profits.

Google Place Search eliminates the local search 10 pack. The example below shows how the search pack appears above the normal results.

10 pack local listing, as shown, is slowly being replaced with Place Search

Google is now more confident in their algorithm knowing when to show local results. Instead of showing results from 2 data bases– the normal one and the local one on top–we now see only the normal results. However there is a twist as you can see below.

Place Search in Israel

The local listings have a Google Maps marker and there is a map on the right. In this case you can see that the 2nd, 3rd and 4th are not local listings.

Place Search eliminates the separate local listings pack and integrates them into the search results

If you click on the new Places link on the right you will get only local results. In the results below you can see that all the listings have a Google maps marker.

Notice the links to Trip Advisor and Frommers under the listings. Google also links to the local review site telavivguide.net. Very impressive!

Place Search results highlight the quantity and quality of reviews

Place Search is just now being rolled out so it is not always available. In Israel I haven’t seen it yet. However it eventually will arrive. In the meantime you can try it here.

It is being tested now in many languages. Below you can see the results in Hebrew for a Tel Aviv Museum search. The 1st result is in English which reflects the language of the home page.

The Hebrew address was pulled from Google Maps because it is to the left of the English address. Otherwise the address would be in English also.

Some people wonder why companies from all over the world want to work with us. After all, we are located in a bad neighborhood–one of our neighboring countries openly says they would like to wipe us off the face of the earth.

And it’s not like there aren’t any good Internet marketing companies in America, Europe and everywhere else.

I believe that the reason is the people. Israelis are innovative, creative and get things done fast. But what has nurtured these qualities?

Dan Senor and Saul Singer attempt to answer this question and more.

“START-UP NATION addresses the trillion dollar question: How is it that Israel -   a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources—produces more start-up companies than large, peaceful, and stable nations like Japan,  China, India, Korea,
Canada, and the UK? How is it that Israel has, per person, attracted over twice as much venture capital investment as the US and thirty times more than Europe?”

Aaron Wall of SEO Book fame, wrote a post on how Google’s search results now favor Brand Names. One example was that 4 airlines are now ranking for airline tickets which did not rank before.

We did a quick check for brand names using the keyword airline ticket in different languages and countries:

A quick check in French with “billet d’avion” we can see that Air France holds 4th place in natural search. But there are no other brand names on the first page.

Google France search results for billet d

In Hebrew shows that no airlines are in the top 10 results-they have plenty of ads though.

An English search in Israel has different results but still no airlines

SEO for Extraterrestrials

It is a good idea to target extraterrestrials in order to break away from the over crowded global marketing scene here on earth. We will use Klingons as a case study to show the best methodology for extraterrestrial SEO.

Our first goal is to help people on Earth to market to Klingons. Although there are many technical problems, this group is worth targeting now that they are allies of the United Federation of Planets. Less money spent on making war frees up more disposable income.

First, we want to see if Klingons are a market. Google has a Klingon interface which proves just that. More on
Multilingual Internet Marketing