It has been obvious for a while that Google is steadily closing off keyword information for organic searches. However Adwords still shows the actual search term used by the user.
You can see them by going to the Details tab and clicking on ALL under Search Terms. See the screen shot below.
When you are starting a new campaign in Adwords this information is critical. It helps you to add negative keywords which usually increases the CTR. This will help make sure your ads aren’t below the fold or on the 2nd page.
The problem is that when starting a new campaign Google won’t show you this information until a certain threshold of data is accumulated.
Google Analytics shows exact search terms used before Google Adwords
In many cases Google Analytics will show you this information before Adwords does. Click on the Adwords menu item, choose your campaign and then click on Matched Searched Queries.
You can now use this keyword information to increase your CTR on Adwords. In addition, you can start with your organic search keyword research right away.