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Google Adwords Weather Tips Update

Wednesday, June 10th, 2009

You now know why you should test increasing bids during unseasonably good weather–read the previous post if you don’t know why. However there are local exceptions. Yesterday I caught the middle of an interview on the BBC. The interviewee explained that whenever there is good weather in Iceland, people take time off from work. If this is the case–increasing bids may not help since no one will be online.

Iceland photo in nice weather
Good weather can influence the success of your Google Adwords campaign. However you may have to turn your strategy upside down in Iceland. Photo credit: Martino!

Further proof that localization should be part of your Google Adwords, MSN and YSM ad campaign strategy.

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Google Adwords Performance and the Weather

Sunday, June 7th, 2009

Another great insight from economics guru, Steve Levitt in his book Freakonomics.

With competition growing daily everyone is always looking for ways to improve Adwords performance. Can a bagel man help us here?

Steve describes how Paul Feldman sheds light on human behavior. Feldman sells bagels on the honor system and keeps meticulous records. He knows who pays and who cheats.

studying bagels to improve adwords performance
Improve your Adwords performance by
studying bagels. Photo credit: bitmask.

By analyzing his records Steve has found lots of good stuff. And I even found something that even Google Adwords Professionals don’t know-”Unseasonably pleasant weather inspires people to pay at a higher rate. (page 49)”

When the weather is unseasonably pleasant try turning up your bids on Adwords and watching the money pour in. Your competition won’t have a clue. And if you really want to rake it in-develop an algorithmic solution that automatically increases bids whenever the weather warrants it-and sell it to all the Google Adwords Professionals.

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Eliminate PiggyBacking by appearing in the Wall Street Journal

Thursday, June 26th, 2008

Many companies are annoyed that competitors advertise with their brand names in their ads in the search engines. This is known as piggybacking. It is different than conquest buys where the advertiser uses trademarked names to trigger their ads but the brand name does not appear in the ad itself.

Most search engines like Google have policies against piggybacking but allow conquest buys in many cases.

Not all systems are perfect but from the example shown in the Wall Street Journal on this subject (June 4, 2008 European Edition) it looks as if the guilty piggybacking ad is using Google

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Google Reality Check

Thursday, September 15th, 2005

Does Google lower site rankings which have links from sites which Google disapproves of? This doesn

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