Most companies know that they have to own their URL, and website. What is surprising is that they don’t know always know that they must own their Adobe Flash website presentations.

In order to increase conversions it is necessary to makes changes on the website and Flash presentations are no exception. Unfortunately, this is not possible without access to the source file.

If conversion optimization is important make sure you have all the Adobe Flash source files so you can edit and optimize your website Flash presentations

The Flash source file is usually with the designers or one of their subcontractors. Even if you just want to change one of the links on the presentation, you first need to retrieve the flash source file from the designer.

Our experience shows that it is not always possible to get this file for various reasons.
The web site owner either has to compromise his conversion optimization efforts or pay for a new flash presentation.

In order to avoid this, you should always insist that you receive the Flash source file so changes can be made. Conversion optimization means you control the user experience. Technical and other obstacles have to be removed.

Tags: Adobe Flash, Conversion Optimization, source file, website ownership

This entry was posted on Thursday, January 28th, 2010 at 12:02 pm and is filed under Conversions Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.