Most people realize that different languages demand different keywords and strategies. However, English is a special case. It is now the de facto international language leaving Esperanto in the dust.

Not everyone pays enough attention to the fact that English is used differently by different users. There are more second language English speakers than native English speakers in the world Their use of English is different than native English speakers. There are also many different English dialects. North American English and British English are the most well known. Consider these examples where the first term is used by Americans and the second by the English:

• Diapers vs. Nappies
• Apartment vs Flat
• Elevator vs. Lift
• Uterine Fibroids vs. Myoma

Consider the following factors when working on an English Global Search Engine Marketing Strategy

• Use of different words to describe the same thing by different people
• People who know English as a second language have a tendency to make more typos and spelling mistakes when they search for keywords.
• People who know English as a second language use less sophisticated searches – fewer keywords in the string and simpler words

All these factors should be taken into account when starting a Search Engine Marketing Strategy. Also, don’t forget to make sure your landing pages use simpler language for your visitors who use English as a second language.

Tags: Internet Marketing

This entry was posted on Monday, June 4th, 2007 at 9:30 am and is filed under Internet Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.