Should you stop them? Not necessarily:

• If they are the bigger brand it may be smarter to advertise on their name and let them to continue to advertise on your name.
• Since they are better known you will get more exposure than they will.

If they are not advertising on your name should you advertise on their brand names?

That depends.
You have to consider the legal issues. Consider this recent case from Israel, where Dr. Dov Klein won a court case against Google because his competitors in the plastic surgery field had bought Google Adwords using his name.

The case was interesting because the case was outside of the USA. This means that you may be exposed under different laws which apply in different countries. In the USA the courts take a different view. Read this long article to see how a USA court views this issue.

Google Adword Trademark Lawsuit in the USA is different than the one in Israel

And the opposite is true. If you want to stop your competitor from using your brand name it may be worthwhile to start legal proceedings in a different country

Unfortunately many of you forget to test email/landing page interfaces. Before you send out email send it to people in the office and let them follow the links and make sure everything works and makes sense.

If Google would have done that they would receive many more conversions with their Israeli Google Engage project.

Landing Page Usability Problem Google Missed

The email stated that the program

You don

Look at the Youtube stats (it is right under the video window) of videos which have more views than you would expect. You can see that many of the views come from India or other countries where you may suspect that someone may be buying views.

I prefer the second option: make a great video and use a company that specializes in this. They will have a head start on getting exposure. The company which did the viral video below has a subscriber module, and a track record that helps.

Youtube shows websites which helped this viral video get exposure.

Enjoy the viral video below. Note the effort required to make this video: ]: song writing, rehearsals, picking the best location, getting everything on video (several videos are needed) etc.

Not everyone knows all the references in the video. Which makes it a good test for SEO companies interviewing new prospects. Anyone who doesn

We were so impressed with the creative ad entries that we received for the Google Adwords Creative Writing Contest, that we decided to add a runner up, and we want you to choose!

We selected 10 of our favorite ads and would like you to vote for your favorite creative ad. All you have to do is:

• Visit: http://www.aims.co.il/blog/creative-google-adwords-ads/
• Click on the ad that you like
• Rate the picture by selecting the number of stars you want to give the ad
  
• Fill out your email (so we can enter you in the draw)
• Click the send button
• Confirm your vote via email.
  (You will receive an email requesting confirmation up to 5 minutes after voting)

Voters will be entered into a draw where 1 lucky winner will win a $100 gift certificate to Amazon.
The entrant whose ad gets the most votes will win a $100 gift certificate to Amazon.

Contest ends on August 1, 2010.

Due to stiff competition it is critical to write ads that perform. I hope these ideas will help you increase your Adwords campaigns performance.

• Try writing the opposite
  • For example:
    • Instead of: Get the Fastest Computer
    • Write: Don’t get a Slow Computer
• Put the words in the opposite order
  • For example:
    • Instead of: Free Shipping & Returns
    • Write: Shipping & Returns Free
• Tell the Truth – If your product is expensive, figure out a way to turn that into an advantage
  • For example:
    • Pay More & Worry Less
• Explain why you shouldn’t use the product
  • For example:
    • To Get Fat Don’t Buy

Have any ideas that will help others? Know where some Adwords copywriting resources are? Send them to me at ron@aims.co.il

Have a good idea for an ad?

You can win a great prize by joining our Adwords Copywriting Contest

Additional Resources:

Funny ads which can help get your creative juices flowing http://blog.xnepali.com/funny-text-ads-might-not-be-that-creative-but-funny-they-sure-are/

Adword tips with realworld examples http://www.googlelady.com/416/10-killer-headline-adwords-tips/

Another good one