Google has begun advertising its Chrome browser on street advertisements in Israel. The signs in the UK and other countries have a lot of text as you can see in the examples below.
The text on the Israeli Google Chrome ads reads:
If it is part of your life
It is part of your browser
I am not sure how this convinces you to switch to the Chrome browser. Something to ponder as you drive by in your car
It does however fit the rules for Google Adwords:
Google however is using a different ad. Their Adwords ad does include the benefits for the user: fast and easy browsing. That is more than I can say for the street ads.
Note that the name of the browser they don’t translate to Hebrew on Adwords or the street signs. It is nice to know that someone thinks that all of us Israelis know English.