Whether it is true or not I though it would be fun to see how the search engine result page (SERP) is different in Israel. What is interesting is that although the search result is the same, you can see in the screen shot below that in Israel there are ads.
You might think that there are ads only in Israel. However, if you do the search in the USA you can see that there are even more ads (see screen shot below). Google did not want to show the sponsored search ads in their ad. Could this be because it hurts the search experience?The ad experience?
To be fair, if Google did include the ads and the clicks were on the ads, some may complain that Google was hinting that people should click on ads. And the ads might distract from their message.
Whether or not the ad will actually run it sure is creating a lot of buzz on the internet. The screen shot below shows just a few reactions to the Google Superbowl ad.