Another great insight from economics guru, Steve Levitt in his book Freakonomics.

With competition growing daily everyone is always looking for ways to improve Adwords performance. Can a bagel man help us here?

Steve describes how Paul Feldman sheds light on human behavior. Feldman sells bagels on the honor system and keeps meticulous records. He knows who pays and who cheats.

Improve your Adwords performance by
studying bagels. Photo credit: bitmask.

By analyzing his records Steve has found lots of good stuff. And I even found something that even Google Adwords Professionals don’t know-”Unseasonably pleasant weather inspires people to pay at a higher rate. (page 49)”

When the weather is unseasonably pleasant try turning up your bids on Adwords and watching the money pour in. Your competition won’t have a clue. And if you really want to rake it in-develop an algorithmic solution that automatically increases bids whenever the weather warrants it-and sell it to all the Google Adwords Professionals.