Aaron Wall of SEO Book fame, wrote a post on how Google’s search results now favor Brand Names. One example was that 4 airlines are now ranking for airline tickets which did not rank before.
We did a quick check for brand names using the keyword airline ticket in different languages and countries:
A quick check in French with “billet d’avion” we can see that Air France holds 4th place in natural search. But there are no other brand names on the first page.