Most companies know that they have to own their URL, and website. What is surprising is that they don’t know always know that they must own their Adobe Flash website presentations.

In order to increase conversions it is necessary to makes changes on the web site and Flash presentations are no exception. Unfortunately, this is not possible without access to the source file.

If conversion optimization is important make sure you have all the Adobe Flash source files so you can edit and optimize your website Flash presentations

Even if you just want to change one of the links on the presentation this cannot be done. The Flash source file is usually with the designers or one of their subcontractors. Our experience shows that it is not always possible to get this file for various reasons.

The web site owner either has to compromise his conversion optimization efforts or pay for a new flash presentation.

In order to avoid this, you should always insist that you receive the Flash source file so changes can be made. Conversion optimization means you control the user experience. Technical and other obstacles have to be removed.