Mike Moran thinks that Six Sigma isn’t relevant to internet marketing.

“Six Sigma is an excellent way to deliver high quality with repeatable processes, such as manufacturing your product, but it is exactly the wrong goal in Internet marketing.”

Bryan Eisenberg, on the other hand, thinks that it is important enough to build into the web marketing process.

“It may sound like pure theory, but Six Sigma is practical and yields enormous return on investment (ROI). We apply its principles to Web marketing…”

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Tags: Internet Marketing

This entry was posted on Sunday, February 24th, 2008 at 2:58 pm and is filed under Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.