Web Analytics an Hour a Day by Avinash Kaushik
I found a web analytics book worth reading. Although I knew almost everything Avinash Kaushik wrote, I learned more from this book than any other one source.
Finding out what your web site users think by talking to them comes up many times in the book. This is very important, however smaller companies may not have the resources to do this offline research in a scientific manner. In those cases you could make contact with people who converted. Although this is a very special segment, it is better than not contacting anyone. As Avinash emphasizes, with web analytics most of the data won
Tags: Internet Marketing
