Web Analytics Insights Improved by Using Medical Diagnostic Methods
 How Doctors Think by Jerome E. Groopman, M.D., photo credit: nele’s photostream |
It seems like I am not the only one to be interested in the way doctors model their thinking. In his book “How Doctor’s Think” Jerome Groopman tells of a hand problem he had. He visited a few doctors but none inspired confidence with their diagnosis or lack thereof. Finally, a young doctor decided to compare both of Doctor Groopman’s hands – an innovative idea — and found the problem. I like that idea and use it frequently in web analytics.
By comparing two things your brain sees things it wouldn’t otherwise think of
Many times when we are looking for new insights on a web site we compare. Comparison examples include
- Conversion paths for different languages
- Conversion paths of PPC vs natural search
- Two keywords that land on the same page
What have you found useful to compare?
Tags: Conversion paths, How Doctor's Think, Jerome Groopman, Web Analytics
June 4th, 2009 at 2:38 pm
[...] What is surprising is that this is not an Internet or web analytics book. It is an Economics–or what they call Freakonomics–book. Many times we can learn a lot about web analytics from other fields. [...]
August 24th, 2009 at 11:28 am
“How Doctors think” book seems to be a very interesting to read.