Conversion Optimization Success Stories
Software as a System (SaaS) in an ABC test
In this example for a SaaS we prepared an alternative landing page to the existing one. To our surprise the original page outperformed our new one with the video on top. However with the text on top we had a clear winner that improved conversions by 10%. In this case we decided not to do a multivariate test so that we can use several different conversion metrics.
Medical Site Multivariate Test
Multivariate testing is a good way to get fast results when testing many variables. However, one drawback is that you cannot test different conversion scenarios. In the test below for a lead generating medical site we can see that top two combinations had one element in common. Instead of wasting more time for the test to finish we decided to test something stronger that will give us more dramatic results.
Many times you need to use your judgment to stop tests early. Time used on one test means you may not be testing something even more important.
High Tech Product has AB Test that Finishes in Record Time
In this case we designed an alternative page that was so much better that we could stop the test in just a few days. The improvement was acheived by adding copy. The convertion rate increased 152%!
Software for Home Use Goes Green
Sometimes emphasizing that your product is environmentally friendly can lift conversions. In this case it increased conversions by 11%.
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