Losing Sales?
Conversion Glossary for Internet Marketing
| Call to Action | A statement or page link which encourages a prospective customer to get to a conversion page. |
| Conversion (Marketing) | When a website visitor / prospective customer follows the sales path laid out by the marketers. |
| Conversion Action | An action which turns a web visitor into a customer. This includes: making an online purchase, writing an email, or submitting a form in order to request additional information. (May also be called a business or sales action) |
| Conversion Funnel | The path a prospective customer takes while visiting a website. May also be known as a sales path. |
| Conversion Optimization | Maximizing information architecture of a website to encourage visitors to become a customer. |
| Conversion Page | Is the page in which a business action is taken by the web visitor/customer. This includes: a shopping cart page or a contact page. |
| Conversion Rate | Percentage of visitors who take the conversion action. |
| Cost / Conversion | A statistic for Google Ads that gives you the amount spent per conversion. The formula is: total cost divided by the total number of conversions. |
| Customer Engagement (CE) | This goal here is for long-term customer/business interaction which is based on encouraging customer loyalty and promotion through word- of-mouth. Conversions are used in a more strategic context that focuses on maximizing conversions with the understanding that in some cases there may not be repeat conversions. |
| Internet Marketing | Is the marketing of products or services over the Internet. It is also known as: i-marketing, web marketing, online marketing, or eMarketing, |
| Win-Loss Analytics | Analyzing why a visitor did or didn't engage in a conversion action. |
Read how conversion optimization increases your web site's sales/leads.
