Email Marketing

Email Marketing Strategies and Tactics

Sending direct email messages to people who are interested in your product or service can be effective. The trick is to determine who these people are. Sending out large quantities of emails to people who don't appreciate the message you are sending - known as spam - can be counterproductive.

Research has shown that people who receive messages in which they are interested, do not regard the message as spam. There are many ways of obtaining email addresses of potential clients who will not regard your message as spam:

• Build your own list by asking people who visit your site to sign up for an ezine or periodic updates
• Use your own list of existing clients' emails
• Buy a quality list from a REPUTABLE source
• Outsource your email campaign to a REPUTABLE vendor who has a list which is relevant to your product or service.

Always give people the option to opt-out of your list.

Preparing the message

Writing an email message requires great care and forethought. The subject line is especially important as it determines whether or not someone will open the mail or not. In any case, it is wise to send tests to a small number of recipients to test their reaction. At this point the message can be improved based on their reactions.

Email is relatively inexpensive compared to traditional mail. In addition to text and photos, multimedia can also be sent. One of the big advantages of email messages is the monitoring process which is possible with this method. For example, if there are two links in a message, each one could have a different address making it possible to monitor which one is more effective. Continue to Conversion Optimization...

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