How You Should Utilize Internet Marketing to Increase Sales

An ecommerce website owner asked me to take over his SEO campaign from another company. A quick analysis showed us that his Google Adwords campaign was wasting a lot of money and Google Analytics was not properly linked to his shopping cart.

His SEO company told him that sales was not their problem. They were only responsible with increasing qualified traffic. We are focused on increasing profits. Therefore, instead of starting to work on SEO as we were originally asked to do--we recommended starting right away with optimizing the Adwords campaign and fixing the Google Analytics.

A jewelry website owner contacted us and asked for help with his Google Adwords campaign. A fast review of his campaign revealed that the campaign was not the problem. The reason no-one was buying was that his website was not optimized for conversions.

We could have further optimized his Google Adwords campaign but that is not what he needed. We started right away with optimizing his website for conversions.

Should you work with an SEO company?

If you work with a company that specializes in only SEO and Pay per click campaigns you risk wasting time and money.

You need an experienced Internet marketing company that knows how to analyze a company's entire Internet marketing campaign in order to find the points which will bring the biggest benefit.

Learn more by reading Internet marketing success stories here.

Why is Internet Marketing Complicated?

When we started working in 1998, search engine optimization was the only game in town. Now you have to contend with:

• Pay per click advertising on search engines: Google Adwords, Yahoo, Bing, Yandex, Baidu, and more
• Advertising on websites directly or through the search engines
• Banner advertising
• Social Media optimization: Facebook, Linkedin, Youtube, Myspace, etc
• Viral marketing
• Email marketing
• Affiliate marketing
• SEO PR
• Local SEO
• Even plain SEO is more complicated because of universal search. Search engines are pulling in results from different channels forcing down traditional positions.

And more channels are being added all the time.

Exploiting different channels to increase traffic is only half the battle. Once your potential client lands on your website you must convince them to convert.

Conversion optimization

Convincing people to buy or engage can be challenging. Conversion optimization encompasses:

• Trust issues
• Usability
• How product/service is presented
• Addressing different personas
• Anticipating visitors questions
• How cost is presented
• Addressing pain points
• Calls to action

And many more issues.

We can show you which Internet marketing strategies are best for you.
Read Internet marketing success stories here.

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