International SEO

International SEO, otherwise know as Global SEO or Multilingual SEO can refer to one or more of the following:

• Localizing the web site for cultural and/or linguistic reasons
• Marketing the site using local search engines in each country and other country specific resources
• Marketing the site to a global audience

One important factor to research is whether or not the target audience uses local search engines and if so, which ones. Here is a resource for local country search engines. You can also check your referrals in log files--although this will only help if the site has respectable positions in country specific search engines.

Country Specific Search Engine Optimization

Most standard well-known engines and directories have local versions in many different countries. However, they are not always the most popular in terms of use. Also, different engines have different criteria for inclusion. Some may demand that the site (or parts of a global site) be in the local language, others demand a local URL and still others expect the company to be incorporated locally.

It is important to note that results from Google may differ from country to country. For example, if you check your positions in Google from the US that doesn't mean you will have the same position in England.

Multilingual SEO

Even if you decide not to submit the site to local search engines it may be worthwhile to translate the site into local languages. Some major search engines will spider the site in many local languages irrespective of the country URL.

You also need to consider that English needs special treatment. There are many differences in how you approach English. Two examples are the differences between native speakers vs. English as a second language visitors, as well as American English speakers vs. British English speakers.

One overlooked fact in a global SEO campaign is that if there is a localized site and it is successful, the company will receive inquires in these local languages and should prepare itself accordingly. Continue to Email Marketing...

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