Internet Directory Strategy

Many times, links from directories can help your rankings in the search engines. In addition, directories can drive traffic. In many cases, industry specific directories are more important than general directories for driving traffic.

An Internet Directories Marketing Strategy is very different from search engine strategies because we are dealing with human editors who actually look at your site and decide its fate rather than a search spider crawling through your code. Hidden tags (including metatags) aren't going to help much with human editors. However, directories which don't use editors and accept all sites automatically do not usually provide good links. "Under construction" signs embedded in graphics which are invisible to search engine spiders are frowned upon by most Internet directory editors.

It is of utmost importance to register your site properly, since it is difficult to correct any mistakes. Thought should be given to which category is best -taking into account:

• Relevance of category
• Important keywords in the category name and on the page
• Number of links on the page (less is better)
• Ranking rules (alphabetically, rated, etc). The higher you rank on the page, the more traffic you will get.

Internet Directory Description

The description is crucial. In addition to showing up under the site title the keywords included will be used to activate the site in directory searches. All directory rules should be followed carefully and grammar and spelling mistakes must be avoided. Well-worded descriptions will reduce the dreaded editing by the editor who may edit out your carefully chosen keywords.

How to Choose Which Internet Directories to Submit to

Registration for each directory should consider these factors:

• Number of pages spidered by search engines (more is better)
• Ratio of number of page spidered to number of pages not spidered (higher is better)
• Undesirable links to Adult, gambling and similar sites
• Number and quality of links to the directory
• Frequency that pages are spidered (click on cache link in Google's search engine results to check this)
• Amount of directory traffic

Directories are only one way of obtaining links.

Continue to learn more about linking...

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