Internet Marketing and SEO with Scientific Metrics

Stop Losing Sales/Leads.Use the Lead Generating Engine™ (LGE™)

Internet Marketing gets more complicated every day. Use a methodology to ensure that your Internet marketing efforts are optimized to the fullest.

The Lead Generating Engine™ is guaranteed to increase your leads. It is made up of the following modules:

• Keyword Research
• Google AdWords, Yahoo and other Paid Campaigns
• SEO
• Sales/Leads Optimization
• Web Analytics
• Implementation Efficiency

When we first started in 1998, Internet marketing was fun and easy. Today it is fun and challenging. It is not enough to have talented individuals working on a Search Engine Marketing campaign. You will benefit from scientific methods and procedures we have in place to ensure continuity, scalability and successful results. Your campaign will have a team of dedicated professionals, each one specializing in a different aspect of web marketing:

Keyword Research

Before optimizing a site for search engines it is important to uncover and prioritize keywords. Mistakes made in this process means that resources will be wasted.

The LGE Keyword research method includes state-of-the-art research tools and methods. No less important is the knowledge and experience we have built up since 1998 running many campaigns. All this ensures that your campaign won't miss important keywords.

Google AdWords and other Paid Campaigns

Google AdWords, Yahoo, Bing and other PPC campaigns are the most popular modules. They serve the following purposes:

1. Keyword research. This is typically started at the beginning of a campaign
2. Ad testing is also started at the beginning of a campaign
3. Increasing traffic. This is usually the fastest way to increase traffic

LGE paid link campaigns are fully integrated with the other modules. Ad testing and keyword monitoring start with Google Analytics and log analysis software that exports data to our proprietary algorithms. This ensures that ad copy and keyword strategy are continually optimized.

SEO

Your SEO campaign typically starts at the end of the first stage of keyword research. Since SEO results usually take longer to see than PPC results, it is important to start as early as possible. The LGE SEO module includes 3 elements:

1. Search Engine Friendliness. In many cases the search engines have trouble adding your sites web pages to its data base. We start your SEO process by removing your obstacles to search engines scanning your site.

2. Link popularity. This is accomplished through:

• Traditional methods - Read more in our SEO 101 course
• SMO (Social Media Optimization or Web 2.0)
  • Blogs
  • YouTube
  • De.lico.us
  • Flickr
  • Digg
  • MySpace
  • and more are added all the time
• PR release optimizing
• Creative thinking

3. On-site optimization. Includes major traffic keywords as well as the long tail.

Sales/Leads Optimization

Although increasing traffic almost always improves conversions, the conversion rate on most sites is not very high. Improving conversions can result in dramatic increases in sales.

If the web site has serious problems which frustrates users it is best to start with this LGE module before increasing traffic. Otherwise we may lose these visitors forever.

Personas are developed and copy is written to allay all their concerns. The site is then analyzed for success. This then becomes the starting point for A/B Landing page testing to improve conversions even further.

Web Analytics

Measuring success is a prominent feature of the Lead Generation Engine and is the glue that relates to all the other modules. We have developed proprietary web analytics methods and algorithms in order to judge campaign success. Search engine traffic, Google AdWords traffic, referrals from other sites, direct traffic, and lead optimization assumptions and tests are all monitored for success.

Dashboards are presented to you in an easy-to-read format so actionable items become clear.

Implementation Efficiency

Proprietary methods and procedures have been developed for each of the web marketing modules. In addition we have customized the GTD system to ensure that your campaign runs smoothly. The GTD system is used internally as well as our interface with you. All emails are clearly marked whether they are informational or if we need approval from you to continue. We value your time and make sure that we do as much of the work as possible. To that end we have copywriters and web masters in house so there won't be any bottlenecks.

Guaranteed Results.
It is very likely that you are missing out on potential clients if your Internet marketing is not at full throttle. We guarantee that your marketing leads will increase. In the rare case where we think that your business won't benefit from Internet marketing, we will tell you right away so we don't waste your time and ours.

10 Reasons to work with us
Questions? Contact us at 09-8877040

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