Internet Marketing and SEO
with Scientific Metrics
Stop Losing Sales or Leads
Internet Marketing gets more complicated every day. Use a methodology to ensure that your Internet marketing efforts are optimized to the fullest.
Our methodology is guaranteed to increase your leads. It is made up of the following modules:
- Google AdWords, Yahoo and other Paid Campaigns
- Conversion Optimization
- Web Analytics
- Implementation Efficiency
The power of optimizing all of the channels can be seen in the graph below. Traffic increased 235%...
And increases conversion rate by 850%…
Resulting in an explosion of conversions – an increase of 19,619%!
Read more Internet marketing success stories here .
When we first started in 1998, Internet marketing was fun and easy. Today it is fun and challenging. It is not enough to have talented individuals working on a Search Engine Marketing campaign. You will benefit from scientific methods and procedures we have in place to ensure continuity, scalability and successful results. Your campaign will have a team of dedicated professionals, each one specializing in a different aspect of web marketing:
Google AdWords, Yahoo, Bing and other PPC campaigns are the most popular modules. They serve the following purposes:
- Keyword research. This is typically started at the beginning of a campaign to insure that SEO efforts are focused on the correct keywords
- Determining which message brings in the most sales or leads. Creative ad copywriting and testing are the important tools used for this
- Increasing traffic and sales. This method has a faster response time than other channels.
Most Internet marketing companies can implement the technical aspects of these campaigns. Our major advantage are competitive analysis and creativity methods used to insure that your ads out perform the competition.
Your SEO campaign typically starts at the end of the first stage of keyword research. Since SEO results usually take longer to see than PPC results, it is important to start as early as possible. The SEO module includes 3 elements:
1. Search Engine Friendliness. In many cases the search engines have trouble adding your sites web pages to its data base. We start your SEO process by removing obstacles to search engines scanning your site.
2. Link popularity. This is accomplished through:
- Link Bait. This is the most difficult and powerful method. It consists of developing something on your site which will attract links. Most of our resources are focused on this method.
- Traditional linking methods - Read more in our SEO 101 course
- SMO (Social Media Optimization or Web 2.0)
- PR release optimizing
- Creative thinking
3. On-site optimization. Includes optimizing for major traffic keywords as well as the long tail.
Although increasing traffic almost always increasing conversions, the conversion rate on most sites is not very high. Improving conversion rates can result in dramatic increases in sales.
If the web site has serious problems which frustrates users it is best to start with this before increasing traffic. Otherwise we may lose these visitors forever.
Personas are developed and copy is written to allay all their concerns. The site is then analyzed for conversion obstacles which are removed. This then becomes the starting point for A/B Landing page testing to improve conversions even further.
Measuring success is the glue that relates to all the other modules. We have developed proprietary web analytics methods and algorithms in order to judge campaign success. Search engine traffic, Google AdWords traffic, referrals from other sites, direct traffic, and lead optimization assumptions and tests are all monitored for success.
Reports are presented to you in an easy-to-read format with clear actionable items.
We have developed a task priority system to ensure that your campaign runs smoothly. We have internal weekly meetings to discuss your project. You are updated of all tasks accomplished as well as the benefits of these tasks.
It is very likely that you are missing out on potential clients if your Internet marketing is not at full throttle. We guarantee that your marketing leads will increase.