Internet Marketing Analysis
When analyzing keyword importance consider the following:
- Amount of search engine traffic
You can earn more from a keyword that has many people using it than a keyword that is rarely used.
- Amount of competition for both natural search and PPC ads
If two keywords have the same amount of traffic but one has less competition from other sites, it is easier to obtain a higher search engine position for the one with less competition and thereby make more sales.
- Where the buyer is in the sales cycle
The sales cycle consists of research, shopping, and purchasing. A person looking for a cell phone is just starting to research and will be less likely to make a purchase than someone searching for a specific brand name and model number cell phone.
- Your required profit margin
Not all products have the same profit margin or conversion rate. An expensive, high profit product with few sales or an inexpensive product that is selling like hotcakes can justify large marketing resources such as high bids or more SEO efforts.
When analyzing ad text and site text you must be very critical. In many cases your competitors might not be doing the best thing. It is easy to get a feel for how much they are on top of things. Notice if they are using:
- Tags to track ads
- Landing pages
- Conversion and lead optimization
Internet research can quickly produce lots of information. It is very important to organize information from research in an easy to read fashion so an Internet Marketing Strategy can be formulated. Presentation graphics are also important. Continue to Internet Marketing Plan...
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