How we started as an
Internet Marketing Company
We started designing web sites in 1995. Since we were a marketing communications firm I was interested in SEO early on, even though our clients did not ask for this service when we designed web sites. It was really easy to optimize back then.
In 1998 one of our clients came by to update their website. To quote from memory, he said something like this -- "by the way, we are getting a lot of leads and sales through our site". That is when I first realized there was value in SEO for generating sales leads and decided to change the company focus. We now have a great team of Internet marketing specialists on board.
This same client also mentioned that there is a new search engine that we should try out. It's called Google. This just goes to prove that our company policy of listening closely to what our clients are saying is very important in more ways than you might expect.
We are early adopters and started with Google's PPC as soon as it came out. A few years later, I was one of the first to pass their professional test and they sent me some Google AdWords presents.
Now the company has added usability and conversion optimization to our Lead Generating Engine. Many years ago, I wrote my masters thesis in Architecture school, which was about how people actually used brick and mortar buildings as opposed to what the architect intended. It is ironic that I am now doing the same thing for virtual sites. Life is funny.