Internet Marketing Plan

After completing your research and analysis you need to formulate an Internet marketing plan. The Internet Marketing Plan must clearly state the objective of each Internet marketing tool, including: web sites, SEO, Internet advertising, and email campaigns.

For example: the goal of offline advertising may be to drive traffic to the web site whereas the goal of the website may be to have people download a free 30 day trial.

Budget constraints must be considered at this early stage to ensure that the Internet marketing plan is executable and matches available company funds. Internet marketing plan implementation is a process that can be accomplished even with limited budgets if resources are known and prioritized wisely from the beginning.

Time constraints must also be considered early on. Many Internet Marketing Plan components such as SEO or building up an in-house email list, can take a long time to show results. Highly focused paid positions on carefully chosen search engines can often jump-start a time critical campaign, although this method's ROI must be constantly analyzed as prices tend to rise as more and more companies see the benefits of Internet marketing.

It is important to keep in mind that the goal of an Internet Marketing Plan is usually to increase sales or leads. Search engine rankings and traffic are only methods to reach that goal. You must put in place methods to monitor the success of each tool as well as goals. If traffic is up but sales are down you must be alerted to this early on so you can find the problem and correct it.

The methods used in Internet marketing are constantly changing with new methods added all the time. Let's now go through the major SEO strategies and tactics. Continue to Search Engine Optimization Strategies...

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