Internet Marketing Strategy Overview
Internet Marketing Plan
The Internet Marketing Plan is, first and foremost, part of a company's overall marketing strategy. Before starting to develop an Internet marketing plan, review your company's existing overall marketing plan. An Internet Marketing Strategy must work in tandem with the company's overall plans. In many cases, internet research results can help companies improve their offline marketing.
4 Step Internet Marketing Process
In order to help you remember, we call this process
RAIM™ -
Research * Analysis * Internet Marketing * Monitoring
- Research, is a multi-phase process. Research includes defining your goals and examining your website in terms of those goals; gathering information relevant to your goals; and defining search terms to direct traffic to your website.
- Analysis includes keyword analysis and analysis
of your competition. Synthesize your data and create a report it in
an easy-to-read format.
- After analyzing the information, create an Internet Marketing strategy. This strategy can include various Internet Marketing tools, and implementation of marketing methods.
- The last phase of RAIM, Monitoring, starts after the Internet marketing strategy has been implemented. The success of the project is monitored closely. This includes monitoring paths to the site, search engine positions, email responses, funnels, etc. Monitoring information and rapid feedback response is used to tweak the Internet Marketing implementation to further improve marketing results right away.
Details of the RAIM process are explained in the next screens. Click here to start with Internet Marketing Research...
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