Monitoring™

Web Analytics for Monitoring Internet Marketing Strategies Results

Monitoring results is the 4th key phase of the RAIM system.

Typical web analytic reports include:

• Search engine positions by keyword
• Total traffic
• Keywords used to reach site through search engines and PPC ads
• Referral sites - both free and paid
• Conversion rates

The problem with many of these reports is that they are too general to result in actionable items. Therefore, it is important to use a web analytics package which will allow you to segment visitors and dig down into the details. For example, finding out how much traffic you have is nice to know. However, that metric won't tell you much. Increasing traffic could be from:

• Spammers
• People who come and leave immediately (high bounce rate)
• People going to your less profitable products whereas your high profit items actually have a decrease in traffic

Web analytics has come a long way but it is still in its infancy. In many cases in order to produce easy to read reports with the information you need to make accurate decisions - you will have to export the information to a spreadsheet where you can manipulate the data. Make sure your web analytics package has this capability.

You should also make sure that you are monitoring your A/B page tests, A/B advertising copy tests and any other tests that you are conducting. This is essential in order to make sure your results are always being optimized.

This is the end of our 10 Minute SEO course. You now have a basic overview of many of the main concepts and methods of SEO and internet marketing. We have prepared a few Internet marketing tips to help you even further.

Have a professional team analyze your Internet marketing and SEO campaign so you can be fully optimized for sales and leads.
For more information about SEO contact ron@aims.co.il.

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