Multilingual SEO and Internet Marketing
With 63% of the world's on-line population being non-English speakers, multilingual SEO is necessary for effective global internet marketing.
Multilingual SEO Services with AIMS
Take advantage of the knowledge we've gained from over 10 years of global SEO campaign experience to build your multilingual SEO roadmap. With our state-of-the-art research tools, you can be sure that your keywords are discovered and your site is optimized to the fullest. Multilingual SEO services for businesses with multiple language sites require extensive research, analysis and organizational skills. Whether you are focusing on 1 or 10 languages, the keys to success are based on the following:
Keyword Research for Multilingual SEO and Internet Marketing
The first step to multilingual SEO is keyword research . Common search terms often differ according to country, region and language. The keywords will then be used for organic search engine optimization as well as Google Adwords and PPC campaigns. Once the keywords are chosen, the next step is an analysis of popular search engines supporting each of your languages. This is necessary to ensure your site content is optimized for these particular search engines.
Effective optimization includes adding the important keywords to your site content, meta tags and other textual elements. Multilingual content creation, link bait, press releases and SMO (Social Media Optimization or Web 2.0) are just a few useful methods to increase site traffic.
Site Localization – Language and Culture
Translating your site to the desired language is not enough. For example, each Spanish speaking country uses a slightly different version of the language. In Spain the word for computer is "ordenador"; in Mexico they use the word "computadora". There are also significant differences in the pronunciation and grammar between the many Spanish dialects. To best target multilingual groups you have to make sure that the language you use will reflect the culture of the country or region you are targeting.
Multilingual and Country Domains (TLD) Strategy
Expanding your business to multiple languages, you have to consider which top level domain (TLD) will best suit your needs. For example if you are creating a Spanish site, you need to decide which country you are targeting, since each country has its own TLD: Spain = .es, Argentina = .ar , Costa Rica = .cr , Ecuador = .ec , Mexico = .mx and so on. An effective multilingual domain strategy requires that you decide:
- If you are going to use 1 TLD or many
- If you want each language to have its own TLD
- If you want each country to have its own TLD
- If you are going to add TLDs incrementally or upon site launch
Multilingual Domain names are an important element for multilingual SEO. Originally, all domain names had to be in Latin letters only. As a result, domain names are usually phonetically written in the Latin alphabet. Now some multilingual alphabets can now be used. For example, this Chinese website, http:// 中文上网 .cn/ has a Chinese character domain name along with the .cn TLD. In some cases both Chinese character and Latin alphabet domain names will be most effective.
Website with Chinese Character Domain Name
Pay per Click (PPC) Ad Campaigns in Multiple Languages
Global PPC campaigns are a very good way to increase traffic, fast. Keyword research in the target language is important to ensure that your ads will reach the right people and that there is traffic. Localizing each campaign for keywords, ads, and landing pages are important to increase conversions.
Multilingual internet marketing requires much more than simply translating your website. Contact us for more information.
