Paid Links: Google AdWords, Yahoo Search Marketing, MSN, and 3rd Party Sites

Many times it is worthwhile to pay for high positions on search engines. All major search engines use a PPC (pay per click) model. This means you don't have to pay whenever your ad is seen; you only pay when your ad is clicked on.

3rd Party Sites

Many of the search engines have programs where they will place your ads on 3rd party sites. Google AdWords, for example has two options for this:

1. You pay per click as you do for the ads on the search engine
2. You pay per impression and you can pick and choose which sites you want to appear on.

Google AdWords also gives you the option of placing graphic and video ads on some 3rd party sites.

In addition, many sites accept advertising directly. There are many pay schemes including:

• Set fee for a specific period of time
• Number of impressions
• Number of click-throughs
• Number of conversions
• Free for reciprocal banner

In addition to advertising on sites, many discussion groups and ezines (electronic magazines) accept ads at very reasonable rates. The important thing to remember when placing paid ads is to monitor the results closely. Besides the importance of knowing where your leads are coming from, click fraud (people or robots fraudulently clicking on ads to inflate your costs) is a growing concern. Continue to International SEO...

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Affiliate marketing is another way to get links to your site. It is good for driving traffic. Check out this blog for more information.