Google Adwords and YSM/Bing PPC

How You Benefit from Our Adwords & PPC Approach

We have taken over enough Adwords and other PPC campaigns to see where campaigns are failing. Many of them are optimized to increase the number of leads and sales. Although this can increase revenues, it can still leave a lot of money on the table.

How do we optimize our Adwords and other PPC campaigns? For profits!

How is that different than optimizing for Leads or Sales? Simple. If you are optimizing for leads and the leads are increasing you may think that everything is ok. But it may not be.

If you are optimizing your PPC for profits you have to dig deeper and find out about the quality of the leads.

• Which ones lead to sales?
• Are the leads from China worth the same as the leads from the USA?

The right questions lead to shutting down or scaling down different parts of different campaigns. Other campaign sections will have to be ramped up. This has to be done even when it goes against the metrics that have been set up. The metrics don’t always tell the whole story.

Ecommerce Adwords Campaigns

With ecommerce sites the decision making is much easier. Almost all the information you need can be set up in your web analytics program. Revenues are easily integrated into your dashboard. However there are potential obstacles here too.

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