Haifa, Israel, November 11, 2008 -- Avoiding website usability testing because of cost concerns is no longer an excuse. In order to expose more companies to website usability testing, AIMS has reversed the traditional testing strategies. To see an example of a usability test recommendations report go to: http://www.aims.co.il/NewYorkHotel-recomendations.pdf.

“Instead of investing on a big usability test, we have found that performing many small tests proves to be more useful” says AIMS CEO, Ron Spinner. “By the time a client gets budget approval for a big test, plans the test, recruits subjects for testing and then begins the testing process, many months can go by. This is not efficient for most websites”

A better strategy is to start with a focused usability test. This has many advantages:

• It is much easier to get a budget approved
  
• Recommendations made in a clear and short report is easier to implement
  
• The video of the usability test can be used to show company decision makers dramatic website problems
  
• Web site improvements can be made very quickly
  
• The usability study can be done in one day, and text based recommendations can be implemented the next day
  
• Additional usability tests can be run to test other website tasks as well as testing the same tasks after improvements have been implemented

Usability tests can be used to improve almost any website including: e-commerce, lead generating and informational sites. Each usability test results in constructive assessments that will help companies create more user friendly websites. This usually results in better conversions.

Take advantage of AIMS' offer with a website usability test for only $890. Sign up now at http://www.aims.co.il/website-usability-test.html

About AIMS - Advanced Internet Marketing Strategies
AIMS has been providing Internet Marketing and SEO services since 1998. We specialize in hi-tech, medical device, software, ecommerce, global and exporting companies. Special emphasis on scientific methodologies: Landing page testing, ad text testing and advanced web analytics. To learn more about AIMS visit http://www.aims.co.il

Image caption of usability test for a New York Hotel.

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