Internet Marketing Resources

Articles

• Benyamin Netanyahu, Tzipi Livni and Ehud Barak -- SEO and SMO in the Israeli Elections
• 7 Web Analytics Metrics Mistakes
• Web site Usability Test Drives Conversion Optimization
• Green SEO Company
• The Six Sigma and Web Marketing Debate
• What is a Social Media SEO Test?
• China SEO and Chinese SEO—an Introduction
• Japan SEO and Japanese SEO—an Introduction
• Beyond Global Internet Marketing

AIMS Online Free Resources

• Conversion Glossary
• SEO Cartoon Quiz
• Free Online SEO Course
  PDF Version of Online SEO Course (264KB)
• Top Search Engines and Directories in Israel
• Internet Marketing Tools
• AIMS Choir Performs the SEO Song
• Google Adwords Character Counter (Excel spreadsheet 718KB)
• Yahoo! Character Counter (Excel spreadsheet 717KB)

Lecture Presentations

• Behind the scenes at Google
  An introduction to Google, brief history of search, tips and tricks for Google users
• The Future of the Internet
  The Semantic Web, Resource Description Framework, Ontologies

History of the Internet
http://www.isoc.org/internet/history

Internet Marketing Research Sites

A corporate sponsored research center to study the marketing implications of commercializing the World Wide Web.
http://ecommerce.vanderbilt.edu/

The Stanford Persuasive Technology Lab
http://captology.stanford.edu/

Statistics Packages
An excellent Java script based free package is Google Analytics. It has all the inherent disadvantages of web based solutions:

• Band width speed problems
• Difficulty in segmenting populations retroactively
• Quality control problems with ensuring that code is on new pages (there are services you can buy which will monitor this for you)

We recommend log file analysis even though it is harder to set up. As you analyze, it is easier to drill deeper into things that catch your attention. Since each solution has different strengths it is useful to use more than one package. One of the solutions we use is ClickTracks.

Search Engine Position Checking
It is very time consuming to check your sites ranking for many keywords on various search engines. One solution is to use software to do this. Warning: there are some search engines that prohibit the use of software to check positions. Make sure you use a package that won't violate their terms of service

Keyword Checking
The importance of focusing on the correct keywords is very important. Many times the keywords you think people are using to find your site are not the ones actually used. Checking your log files is important but it won't reveal which keywords are used by the people who don't find your site. WordTracker tracks keyword usage across many engines and Google Keyword Tool tracks keyword usage by Google users. These tools are not always exact so always test the results.

Have a professional team run your Internet marketing and SEO campaign.
Contact us or call 09-8877040

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