Before the advent of the Internet, one of advertising’s most famous sayings was:
“I know I waste half the money I spend on advertising,” department store pioneer John Wanamaker said. “The problem is, I don’t know which half.”
Many times I use this to demonstrate the advantages of internet marketing over the old methods. By analyzing log files it is relatively easy to find out which advertising campaigns are working. However I now have a new saying:
“I know that only half of what is written about search engine optimization is correct. The only problem is that most people don’t know which half”.
Can You Believe What You Read About the Keyword Metatag?
I recently ran across an interesting report on SEO ranking factors. Here you can see that many SEO leaders don’t agree on basic issues. However, one subject where there is high agreement is regarding the Keyword Metatag. – it is of slight importance.
However, when you read the comments it becomes obvious that there isn’t much agreement about anything except for the slight importance. Many people are not really sure how Google relates to the Keyword Metatag and say: I think…, Probably.., I don’t think…
Others are sure that Google does not look at them at all. However, I know for a fact that Google does look at them because I have seen them in the SERPs (search engine results page). This is a rare occurrence but it does show that this tag is not ignored.
What Can We Believe?
This just goes to show that the best approach is to test things for yourself. And realize that for different keyword spaces and competition levels, you need different strategies.