Most people realize that different languages demand different keywords and strategies. However, English is a special case. It is now the de facto international language leaving Esperanto in the dust.
Not everyone pays enough attention to the fact that English is used differently by different users. There are more second language English speakers than native English speakers in the world Their use of English is different than native English speakers. There are also many different English dialects. North American English and British English are the most well known. Consider these examples where the first term is used by Americans and the second by the English:
Consider the following factors when working on an English Global Search Engine Marketing Strategy
- Use of different words to describe the same thing by different people
- People who know English as a second language have a tendency to make more typos and spelling mistakes when they search for keywords.
- People who know English as a second language use less sophisticated searches
All these factors should be taken into account when starting a Search Engine Marketing Strategy. Also, don’t forget to make sure your landing pages use simpler language for your visitors who use English as a second language.