When analyzing which ads work better you probably don’t break it down by keyword. This means you may come to the wrong conclusions. We recently compared two ads as you can see in the screen shot below (I changed many of the details to protect the privacy of our client). Google Adwords AB tests must…
http://quizrevolution.com/ch/a225480
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Multilingual Internet Marketing – The Final Frontier
Klingons are Targeted as the Global Internet Marketing Space becomes Overcrowded
Haifa, Israel, May 11, 2008 — AIMS Internet Marketing in Israel is pushing the envelope on multilingual internet marketing. They are the first SEO Company to embark on extraterrestrial Internet marketing.
“Marketing websites in many languages is a challenge we enjoy” relates AIMS CEO, Ron Spinner. “After working intensively in Japanese and Chinese I felt we were ready to tackle extraterrestrials. I realize that we are ahead of the market, as there remain shipping and other problems, but I want us to be there when the market opens up.”
“For a test case, we considered a number of extraterrestrials. E.T. had the advantage of being well known with the younger crowd. However, there didn’t seem to be many earthlings who knew their language. We wanted to start with a language that we could localize without having to fly into outer space to find a translator.”
AIMS decided to target in Klingon, since there are many human fans of Star Trek a.k.a Trekkies, who speak it.
In addition, research revealed that a major search engine offers a Klingon interface—a good indication that there is a market for these extraterrestrials.
Political problems were a concern. Klingon are a warrior race. However, investigations showed that they recently signed a treaty with the United Federation of Planets. It is expected that as the Klingons reduce their offense spending they will have more money to spend online.
The AIMS study revealed the classic Internet marketing sweet spot—a keyword in Klingon which has traffic but few competitors in the search space. Details of the methodology used are available on the AIMS Beyond Global Marketing article.
As a result of this study, several major courier companies have started investigating shipping to Qo’noS—Klingon’s planet. Money changers are also working to develop a hassle-free system in which the Darsek will be easily converted to Dollar, Pound, Yen, Yuan, and Euro.
There is an option to write Klingon using Latin characters, as Star Trek aficionados know. And in the near future Klingon may join the Unicode standard, making it possible for everyone to read Klingon characters online without downloading special fonts.
“Klingon was easier to work with than I expected. There is no ambiguity with words—eliminating the two-step process needed in Chinese, for example.” Ron Spinner, CEO of AIMS explains. “Our success with the Klingons is just a first step in our bid to be the best in extraterrestrial Internet marketing.”
About AIMS – Advanced Internet Marketing Strategies
AIMS has been providing Internet Marketing and SEO services since 1998. We specialize in hi-tech, medical device, software, e-commerce, global and exporting companies. Special emphasis on scientific methodologies: Landing page testing, ad text testing and advanced web analytics. To learn more about AIMS visit www.aims.co.il
New Video makes it easy to chose which Digital Marketing Company to work with
Israeli Digital Marketing Company Simplifies the Process
Haifa, Israel, April 30, 2018. Many companies struggle with choosing a company to manage their digital marketing. That is why we produced 2 digital marketing company videos to make this task easier.
The first video has a few short case studies that show what great work we have done for our clients. The video is in English and Hebrew.
The second video tells our “About Us” story. After learning about us, you will have more confidence in choosing us as your digital marketing company. Each one is produced in English and Hebrew.
The videos are interesting, entertaining and short. Highly recommended.
Of course, we couldn’t fit everything into the 2 short videos. The fact that we have been in the digital marketing business for 20 years should also make it easier to choose. If we are in business doing digital marketing for 20 years, we must be doing something right.
If Japan is an important country to target, we are a good choice because we have an in-house Japanese speaker. We also work in many other languages. English is our native tongue.
One of the main reasons we are so successful is our creativity. This is super important when creating link bait as well as copy for ads. Being creative is hard work, but it is also a lot of fun. But the most fun thing is to see the sales or leads increase month after month.
In any case, we guarantee results. Ask us for details.
About AIMS – Advanced Internet Marketing Strategies
AIMS has been providing Global Digital Marketing and SEO services since 1998 from Israel. Clients are located in North America, Europe, the Far East and Israel. We specialize in hi-tech, medical device, software, e-commerce, tourism and B2B companies. To learn more about AIMS visit ron@aims.co.il or email www.aims.co.il
July 16, 2008: Internet Marketing Company Expands with Japanese and Chinese Staff
Due to increasing demand for internet marketing to the Far East AIMS decided to bring SEO and PPC Japanese and Chinese capabilities in-house. This affects AIMS internet marketing in many ways. Read more >>
May 11, 2008: Multilingual Internet Marketing – The Final Frontier
Internet Marketing Company Expands with Japanese and Chinese Staff
Global Internet Marketing Improves SEM and increases Sushi Eating Occasions (SEO)
Haifa, July 16, 2008. Due to increasing demand for internet marketing to the Far East AIMS decided to bring SEO and PPC Japanese and Chinese capabilities in-house. This affects AIMS internet marketing in many ways.
Efficiency
Questions from SEO language team members are immediately answered by our experts. Although email and chat are effective, nothing compares to the efficiency of sitting together –one to one- and looking at the same computer screen
Internet marketing quality
Team members interact in structured office meetings and informal gatherings. This exposure increases the level of dialogue, which increases the flow of ideas. This cross-fertilization of internet marketing ideas improves the quality of our work
Conversion optimization
A multicultural team allows for cross-cultural discussions, which increases the awareness of global issues to a personal level. As a team, experiencing the devastation of an earthquake in China due to the proximity to which a co-workers family resides, or, learning to make sushi to celebrate Canada Day is the very definition of globalization.
Learning about other cultures, their concerns and how they use the internet helps us design sites which succeed in the global marketplace.
Multi-cultural knowledge is fun. We recently left work early to meet at one of the team member’s homes with our families for a sushi making party. It isn’t easy to leave the office behind and the sushi making reminded us about internet marketing:
Internet Marketing to Japan and China is both challenging and eye-opening. As the world grows smaller and we learn more about each other let’s hope that this understanding will reduce the international conflicts we have with each other. Maybe global internet marketing will help spearhead this effort.
About AIMS – Advanced Internet Marketing Strategies
AIMS has been providing Internet Marketing and SEO services since 1998. We specialize in hi-tech, medical device, software, e-commerce, global and exporting companies. Special emphasis on scientific methodologies: Landing page testing, ad text testing, and advanced web analytics. To learn more about AIMS visitwww.aims.co.il
