You now know why you should test increasing bids during unseasonably good weather–read the previous post if you don’t know why. However there are local exceptions. Yesterday I caught the middle of an interview on the BBC. The interviewee explained that whenever there is good weather in Iceland, people take time off from work. If this is the case–increasing bids may not help since no one will be online.
Good weather can influence the success of your Google Adwords campaign. However you may have to turn your strategy upside down in Iceland. Photo credit: Martino!
Further proof that localization should be part of your Google Adwords, MSN and YSM ad campaign strategy.