Mobile phone access to websites is becoming more popular everyday. Although the percentage is still small, for some sites it is already significant. One of my clients sites has 14% of its visitors accessing through mobile devices.
Most people know that a mobile friendly site is important. Many websites have the standard tips. However there are additional issues that need to be considered.
- On the iPhone and other mobile phones accessing numbers necessitates extra work
- Think twice before adding numbers to URLs
- Also, on forms, if you don’t need fields with numbers leave them out
- On the iPhone there is a key for .com. Therefore .com sites are easier to type in than .org, .net or other TLDs
- Since typing on mobile phones is much slower than on a computer—keep visitors typing to a minimum:
- Shorter URLs are better than longer ones
- Use less fields on forms
- Instead of open fields use drop down menus for choices or radio buttons where possible
- Give more prominence to linked phone numbers than emails. An email requires typing. It is much easier to click on a phone number and start talking
Use common sense to make things easier on you mobile website visitors and you will see your conversions increase.