Matt’s message on TED had nothing to do with webspam—his day job at Google. It is a road map on how to improve your life. Since it is difficult to change your behavior it is best to try something for 30 days. Learn more by listening to his lecture:
How Can Matt Cutt’s Message Improve Your Website?
The essence of the message is that to change behavior you should break down change into more steps so it is less intimidating. That way it is more likely that people will start a chain that will culminate in the behavior you want. Let’s say you are selling something:
- You might first ask your website visitor to read a sample newsletter
- Then you can ask them to sign up for the newsletter
- After reading your persuasive newsletter they may then buy your product
Facebook does this very well. It is explained very clearly on BJ Fogg’s Behavior Model website.
Try implementing this conversion optimization idea on your website within the next 30 days