Shopping Cart Usability

One of the first things we do when we start working with a new ecommerce clientis check out the shopping cart. In general, they are much better today than they were a few years ago. However there is usually lots of room for improvement. One of the best ways to demonstrated the problems is to…

How to Beat Panda and Penguin Updates

There is no doubt that this year’s Panda and Penguin updates have caused significant changes. We found that the best strategy is to understand Google’s goals and how they might implement them in their algorithm. One major goal is to increase the relevancy of the search results. Incorporating backlinks in their algorithm was their major…

Viral Marketing My Ass

My neighbor who owns a Bible reenactment village, has a flair for PR. He equipped his donkeys with Wifi –probably the first in the world. Here are just some of the headlines he got. Internet for those who won’t get off their asses The Times of Israel Donkeys become Wi-Fi hot spots in historic Israeli…

China Internet Marketing: Baidu vs Google

Although Baidu is the dominant search engine in China, Google does have significant traffic. How significant depends on the specific keyword. Many people in China who look for B2B products or services use Google. Customer to Business searches however are dominated by Baidu. If you are searching for an MP3 download, Baidu is where most…