Shopping Cart Usability

One of the first things we do when we start working with a new ecommerce clientis check out the shopping cart. In general, they are much better today than they were a few years ago. However there is usually lots of room for improvement. One of the best ways to demonstrated the problems is to…

How to Beat Panda and Penguin Updates

There is no doubt that this year’s Panda and Penguin updates have caused significant changes. We found that the best strategy is to understand Google’s goals and how they might implement them in their algorithm. One major goal is to increase the relevancy of the search results. Incorporating backlinks in their algorithm was their major…