When Conversion Rates are Meaningless

Analyzing conversions rates is one of the most important activities an Internet marketer does. Finding out which channels and/or keywords have high conversion rates lets us know where to put more resources. And finding out which channels have low conversion rates tells us: Where we have to analyse deeper to find out what is wrongWhere…

Global Internet Advertising Strategy

When advertising on the Internet in different countries has many challenges. With Google Adwords one main challenge is to decide what kind of campaign architecture to use and how to keep management costs to a minimum. However, in many countries Google is not the most important property. The map below shows most visited website by…

Internet Marketing Success Doubles Hotel Rooms

It is very gratifying when our success goes beyond even what we expect. One of our clients has a boutique hotel in Europe. Our job was to fill up the rooms through Adwords, search engine optimization, OTAs (Online Travel Agents) and social media channels. One day I received a phone call from the hotel owner,…

Middle East Internet Usage

One of the major pitfalls of statistics is the misrepresentation and misinterpretation of the facts. Getelastic recently republished an infographic from go-gulf.com about Internet usage in the Middle East. When I looked at their source information I saw Egypt was not included. Fair enough. Egypt is in North Africa. However in the same infographic there…