Israel is turning East to Korea, Japan, China and India. Our central location, multi-lingual, multi-cultural DNA combined with our creativity has enabled this fast turnaround (pun intended). Many Israeli hi tech companies have already successfully penetrated these markets. In fact I sat next to someone who was selling well in Korea as well as other Asian countries. Many of these companies are using the tradition distributor channel.
Korean Business Conference in Tel Aviv
Israeli companies that want to leverage Internet marketing in Korea need to use the Korean search engine Naver. I met the Naver representative at the conference.
Naver Home Page. Naver is the Korean Search Engine
Since the Naver interface is in Korean we have a Korean speaker in the office. The alternative is to use Google which has an English interface. However, Google has less than 30% of the market as of this writing.
In any case, it is best to have a Korean speaker to write ads and who understands the mentality. Korea may be a relatively small market but it has a very successful industrial sector that wants to exploit Israeli hi-tech and B2B products.
Since the Koreans are mainly focused on hardware and Israel is focused more of software, there is potential for a win-win situation.