Internet marketing many times needs to take advantage of news events. Speeches and events can sometimes trigger massive amounts of searches. This can be taken advantage of to capture quality traffic.
If you work fast you can buy traffic with search engine ads at a very low cost. This is because your competition may miss this opportunity.
Prime Minister Netanyahu spoke before a joint meeting of Congress in Washington D.C. on March 3, 2015. He mentioned Purim – the holiday that commemorates a time when the Jewish people living in Persia were saved from extermination.
The spike in Purim traffic was considerable. In the graph below you can see that it is much bigger than in previous years.
Major spike in the searches for the term “Purim” in March 2015
Purim Searches increased in 2015 due to Netanyahu’s speech in Congress
Companies dealing with Purim gifts and costumes could have taken advantage of this if they were paying attention. Non profits could also have gained more exposure as giving charity is one of the main commandments of the day.