All Things Data Conference in Israel

Most of the lecturers went over very basic material and some repeated what others have said. I think we all know that mobile traffic is important and that many conversion start on mobile and end on desktop. We also know that mobile users need a fast response rate as they don’t have much patience. But…

When Soft Conversions Conflict with Hard Conversions

Sites which are designed to generate sales leads are harder to analyze than ecommerce sites as there is no clear way to judge success. One important metric is–how many people contact the company. We call this a hard conversion. However, especially when sales cycles are long, it is also important to measure return visitors, time…