Linkedin vs Cold Calling

I recently saw a webinar from Linkedin which tried to explain how great it is to use social media to increase sales. They had research that showed that cold calling failed 90% of the time. And they had a nice graphic to show the 90% fail rate. But 90% fail rate is a 10% success…

Your Conversion Rates May Have This Common Mistake

Many Adwords and Bing Campaigns fail to have the brand names as negatives. When this happens your conversion rates can be misleading. Consider this example: I have an adgroup for the keyword: Digital Marketing. The keyword is phrase on modified broad. That means that people search for AIMS (my brand name) Digital Marketing will also…