Israel won the 2018 Eurovision contest with Netta Barzilai’s song, “Toy”. How does that tie in with the USA moving its embassy to Jerusalem? As it happens, the EU wanted to pass a motion against the moving of the embassy to Jerusalem.
However, there were 3 countries that vetoed this: The Czech Republic was first and then Hungary and Romania joined in.
If you look at the Eurovision voting, you see that the Czech Republic was the only country that gave Israel all of their votes: Both the judges and the viewers.
Is this proof that the Eurovision voting is political?
Of course not. It is only a sample of one. But larger scale research might show there are some biases.
What does this have to do with Digital Marketing?
A savvy digital marketer can use the Eurovision Song contest to his advantage.
Here are some examples:
- A real estate company in Jerusalem can show the connection between the Eurovision and the Embassy move. They can then go on to discuss how the embassy move will influence real estate in Israel’s capital.
- A food company can declare — let’s take ice cream for an example — their ice cream flavor of the month will be called Netta. In honor of Netta Barzilai winning the Eurovision.
- Hair Salons can offer Netta hair styling.