Viral Marketing My Ass

My neighbor who owns a Bible reenactment village, has a flair for PR. He equipped his donkeys with Wifi –probably the first in the world. Here are just some of the headlines he got. Internet for those who won’t get off their asses The Times of Israel Donkeys become Wi-Fi hot spots in historic Israeli…

iPad,iPhone, Mobile Websites and Flash – an Overlooked Problem

With mobile traffic increasing, many businesses have developed special mobile websites to improve usability and increase conversions. It is important not to have Flash on the mobile website since iPhones make up a significant number of these users and the iPhone can’t read Flash. Many companies may think that eliminating Flash on their main website…

China Internet Marketing: Baidu vs Google

Although Baidu is the dominant search engine in China, Google does have significant traffic. How significant depends on the specific keyword. Many people in China who look for B2B products or services use Google. Customer to Business searches however are dominated by Baidu. If you are searching for an MP3 download, Baidu is where most…

Using the 404 Error Page to Increase Conversions

Even if you always keep your website up to date people are sometimes going to end up on your 404 error page. It could be their fault–maybe they typed in a URL with mistakes. Or it could be because you took down a page inadvertently. There are many reasons why people end up on the…

Brand Names on Google Adwords: Israel vs. USA

It is a great strategy for your competitors to buy your brand name on Google Adwords. You invested time and money into your brand name and they reap the benefits by showing their ad every time someone searches on your brand name. Should you stop them? Not necessarily: If they are the bigger brand it…

Usability Study That Google Forgot To Do

Usability studies need to be done frequently on websites to make sure that you are not leaving money on the table. That is why we recommend doing fast and dirty studies rather than big budget infrequent studies. Unfortunately many of you forget to test email/landing page interfaces. Before you send out email send it to…

Mobile Website Analytics – Little Known Tips

If you are using Google Analytics you will see that GA includes the iPod as a mobile device. This may be misleading since behavior on the iPod is much different than on a mobile phone. You don’t have the problem of a tiny screen. In order to get more meaningful results, I recommend analyzing mobile…