Viral Marketing My Ass

My neighbor who owns a Bible reenactment village, has a flair for PR. He equipped his donkeys with Wifi –probably the first in the world. Here are just some of the headlines he got. Internet for those who won’t get off their asses The Times of Israel Donkeys become Wi-Fi hot spots in historic Israeli…

China Internet Marketing: Baidu vs Google

Although Baidu is the dominant search engine in China, Google does have significant traffic. How significant depends on the specific keyword. Many people in China who look for B2B products or services use Google. Customer to Business searches however are dominated by Baidu. If you are searching for an MP3 download, Baidu is where most…

Usability Study That Google Forgot To Do

Usability studies need to be done frequently on websites to make sure that you are not leaving money on the table. That is why we recommend doing fast and dirty studies rather than big budget infrequent studies. Unfortunately many of you forget to test email/landing page interfaces. Before you send out email send it to…